This Idea Is Incredible. Every Company Needs To Do Something Like This.

As part of its global sustainability program, Coca-Cola has launched ’2ndLives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.

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